How to read your reports and mailing list

How to open your reports

1. In the left menu, under Events and money, click Reports.
2. Press 7 days, 30 days, 90 days or Year. Or set your own From and To dates and press Show.
3. Read the boxes at the top: Bookings, Covers, Average party, No shows, Cancelled, Booked online, New customers and Booked ahead. Each is compared with the same number of days before.
4. Scroll down for Covers by day of the week, Covers by time of day and When you are busiest. Darker squares mean busier, which is handy for rotas and for picking a quiet night for an event.
5. Check Where bookings come from, Party sizes and Month by month.
6. Press Download CSV if you want every booking in a spreadsheet.

The Regulars who have gone quiet box lists people with three or more visits who have not been in for 90 days. A text or an email offer is a good way to bring them back.

Your mailing list

1. In the same menu, click Mailing list. Only the owner login can see it.
2. The top boxes show On your list, Joined last 30 days, Awaiting confirmation and Unsubscribed.
3. Check How people join to see the tick boxes guests see.

Guests join by ticking "Email me news and offers from" your venue when they book. It is not ticked for them. They then get one email asking them to confirm, and only confirmed people count. You do not have to do anything. To email your list, read mailing guests an offer.

Watch it done

Want to use what you learn? Read mailing guests an offer and how to reduce no-shows. Plans are on the pricing page.